...e.g. value for money, quality, efficiency, speed, personal service, simplicity etc.

...e.g. high end, experienced, techy, earthy, bold, international, approachable etc.

...there often isn't, so if there isn't, don't worry!

...any objects, places, actions etc. associated with your brand or industry?

...strange question I know! e.g. owl (wise), cheetah (fast), cat (elegant) etc.

...(from any industry). Explain what it is that you like / think is relevant about them

...what are you using now, what is & isn't working for you and why?


Each row of boxes below represents a sliding scale between 2 opposing characteristics. For each row, move the marker to where you think your brand should sit (the central box represents neutral).

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Geometric

Organic

Abstract

Literal


...in particular, please include anyone who will be involved in the approval process

...it doesn't need to be your full company name - shorter is more memorable

...best used within graphic device designs as opposed to being within the logo itself

...(i.e. the makeup of your logo) a type treatment / an icon / both / happy to be guided?

...please list everywhere you think that it might appear (now or in the future)

...e.g. square / portrait / landscape / several variations. Base this on where it will be used

...e.g. different colours or with alternate wording options

...i.e. what final file types do you need created (we can advise if you need help here)

...business cards, letterheads, envelopes, signs, uniform, vehicle decals etc.

...e.g. web imagery, social media backgrounds / profiles, footers, presentation templates etc.

...only really needed if you intend to use external design services in the future

...if you have multiple deadlines then please specify

...this helps ensure that proposed solutions are tailored to your needs more appropriately

...if so, how would you like images to be obtained and has this been budgeted for separately?